Digital Economy, Electronic networks and new modalities of competition
Name: GUILHERME ABREU LIMA E PEREIRA
Publication date: 30/06/2009
Advisor:
Name |
Role |
|---|---|
| ALAIN PIERRE CLAUDE HENRI HERSCOVICI | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ALAIN PIERRE CLAUDE HENRI HERSCOVICI | Advisor * |
| RICARDO RAMALHETE MOREIRA | External Examiner * |
| ROBSON ANTONIO GRASSI | Internal Examiner * |
Summary: The core question in this paper is to study the digital economy. The main differences between this one and the industrial economy are: the information is the main input and output; the network effect is more usual and the price competition is not anymore so relevant. In this sense, this study presents three levels of analyze: first level, more abstract, shows the information‟s specificities; second level, shows theoretical questions about network economy and competition; and, at last, in a concrete level, shows the Google‟s competition strategy, trying to observe the explanation power of the theories discussed. KEY-WORDS: Digital economy; information; network; competition; Google.
